Unlocking Hidden Gems: Off-Market Properties

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What Are Off-Market Properties?

Off-market properties are homes not publicly listed on the MLS or real estate websites.

These “hidden gems” often come with less competition and better pricing opportunities for buyers.

“Buying off-market gives you access to deals other buyers won’t even see,” says Laura Kim, a buyer’s agent who specializes in off-market deals. “It’s about being connected and proactive.”

How to Find Off-Market Listings

These properties aren’t easy to find — but with the right approach, they’re accessible. Consider:

  • Working with well-connected agents

  • Tapping into local investor networks

  • Direct mail or door-knocking in target areas

  • Using ‘Coming Soon’ platforms or private listing groups

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Why It Matters in 2025

With limited inventory in many regions, buyers are turning to off-market options for better deals. “In 2025, buyers need to be more creative,” Kim advises. “If you want an edge, off-market is where you’ll find it.”

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